Why Us

Award-winning holiday parks

The Jones family has been creating memorable holidays for over 50 years. It all began in 1968 when Alwyn and Olive Jones bought their first caravan park in Abermule. They didn’t know much about caravans (and joke they’re still learning), but they knew how to offer a warm welcome.

Today, their son Glenn and his wife Hannah care for Pearl Lake, Rockbridge Park, and Arrow Bank – three five-star holiday parks known as Discover Parks. Each one reflects the family’s way of doing things: friendly, relaxed, with a commitment to quality and always with guests at the heart.

Our ethos

Quality service

You can count on our team for friendly, reliable service. We’re proactive, responsive and always looking to improve – so if something’s not quite right, please tell us. Your feedback really matters.

Eco-conscious

We’re lucky to live in some of the UK’s most unspoilt countryside and we’re passionate about protecting it. From changing habits that harm the planet to supporting wildlife, we’re committed to living and working in a more nature-friendly way.

Community first

Our parks are family-run, and we want every guest to feel safe, respected, and right at home. Some guests form long-lasting friendships; others come for peace and space. There’s no pressure to mingle, but everyone can feel like they belong.

Truth and transparency

We’re are a family-owned business – not part of a large group. We have an ethos of always trying to do the right thing because we want our owners to be able to say what a fantastic time they’ve had with us. Our sales journey is transparent and honest. We won’t pull the wool over your eyes

Certified bee friendly

Our gardens and wildflower areas offer food and shelter to honeybees and other insects, supporting biodiversity and sustainability.

Help for hogs

Hedgehogs are vulnerable to extinction. If we find one in distress, we work with the Help for Hogs charity to rehabilitate them.

Habitat highways

We leave unmown areas throughout our parks and between some grass pitches to help bees, butterflies, hedgehogs and craneflies.

David Bellamy awards

We’re incredibly proud that Pearl Lake, Rockbridge, and Arrow Bank have each earned gold and silver David Bellamy Conservation Awards.

These recognise our commitment to conservation and the environment through woodland and hedgerow management, species protection, recycling, better waste systems, and the use of electric vehicles.

In 2024, all three parks completed the ‘Home Sweet Home’ challenge by installing new bird, bat, and owl boxes. This year, we added nature signage to encourage and educate guests about birds, animals, and wildflowers around the parks.

Local community

Based on the edge of two villages and just outside a small town – we’re at the heart of our local communities. Providing employment in rural areas and boosting the local economy is what we’re all about. We take steps to look after our natural environment too with hides, feeders, walks and wild areas. All our parks are advocates of the David Bellamy Award scheme and hold various awards.

We sponsor local events, host local groups and buy from local companies as often as we can. Our owner, Glenn Jones, takes an active role in Herefordshire tourism organisations – promoting this wonderful county far and wide.

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Our sustainable initiatives

Reducing plastics

We’re working towards going plastic free. Surfers Against Sewage have named us an official Plastic Champion.

Electric charge points

Untethered EV charging is available at Arrow Bank via the ‘Monta’ app, with more coming to our other parks soon.

Electric vehicles

We’re phasing out petrol vehicles, and much of our maintenance fleet now runs on electric.

Recycling

We ask all our guests and owners to recycle. Waste is split into categories including food, glass, paper, metals, and plastics.

Leaf mulching

Each autumn, leaves are collected and composted for three years to create a nutrient-rich mulch used across the parks.

Wild hedgerows

There are miles of hedgerows across our parks – most are left to grow wide to provide food and shelter for wildlife.

Local produce

Our self-catering welcome packs are locally sourced. At select parks, you’ll also find fresh milk and, in summer, a choice of fruit from a nearby farm.

Solar panels

Solar panels on the Lakeside Bar and Bistro at Pearl Lake generate clean energy that feeds into the national grid.

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Our charity work

£13,000 given to charity in 2024!

Each year, we raise funds for charities that hold personal significance for our team and owners. We also donate raffle prizes to local charities and host fundraisers for causes such as Children in Need, Air Ambulance, and the Stroke Association, among others.

In 2024, to celebrate 25 years at Pearl Lake, owners Glenn and Hannah Jones donated £1,000 each to 13 charities nominated by our owners. These charities, with personal connections to our community, included hospices, MND, the British Heart Foundation, Cancer Research, Alzheimer’s Research, bereavement support, and dog-related causes.

Our team

We’re proudly independent and family-run, with owners Glenn and Hannah actively involved in the day-to-day running of our parks. Our team are professionals, but we don’t believe in scripted service – we value creativity, character, and a touch of quirkiness. This means our guests enjoy genuine, heartfelt service from people who truly care.

Pearl Lake

Arrow Bank

Rockbridge

Award-winning holiday parks