Shopping in the City of Hereford
Hereford blends high-street names with indie gems. Shop at the modern Old Market, wander through historic High Town, and discover quirky independents along Church Street.

(image Steve Travelguide/Shutterstock)
The Old Market in Hereford was built 11 years ago but is still referred to by many locals as the ‘new bit’. It’s named because it’s on the site of what used to be the city’s cattle market. Back in the day farmers drove cattle through the streets to the market! As recently as 2011 on a Wednesday, the city was full of farmers, livestock wagons and the sounds (and smells) of sheep, pigs, cattle, chickens and all sorts!

(image RogerMechan/Shutterstock)
The Old Market is a modern outdoor shopping centre with ample parking. Directly off the outside parking area is Coffee Corner. This is one of the coffee shops belonging to local business, The Coffee Cart Company. Ideal for a spike of caffeine before shopping or a cooling smoothie afterwards!
The Old Market has plenty of well known shops to peruse including TKMaxx, Next, Fat Face, Matalan, Clarks, Joules, Seasalt, H&M and more. It’s a spacious shopping area, with plenty of seating to drop onto. Walk past the eateries towards Costa Coffee and you’ll be heading towards ‘old’ Hereford.
The new bit is separated from High Town, the old bit if you will, by the busy city ring road. Cross over by Costa and head off down Widemarsh Street. Head towards M&S, past Primark and you’ll find yourself in High Town, which is a large, pedestrian area dominated by the Old House (also called the Black and White house).
Widemarsh Street has some nice independent shops as well as a few chains. White Stuff and Primark on the chain front. But there’s also an iconic Hereford indie stores.
This is an independent department store on both sides of Widemarsh Street, it’s been here since 1845! Established by the Morris family, it was bought by the Jones family in the 1970s and they’re still at the helm. You can buy kids toys, kitchen utensils, country clothing, shooting accessories and all sorts of ironmongery. It’s like stepping back in time!
It’s full of contemporary, creative design. It’s a stunning range of interior goods and gifts including home accessories, books, prints, stationery, textiles and clothing. The owners are always on the look out for innovative products so this is a great shop for gifts. You won’t know you need it until you see it in Printer + Tailor. Well worth a mooch.
Oswin has been Hereford’s leading independent jeweller since 1884. Founded by William Oswin, it was bought by the Butt family after his death in 1905 and is now owned and run by the Warr family. A visit to Oswin, even if it’s just to window show is quite the experience. It’s classy, yet understated and gives Hatton Garden vibes!
Dates for your diary. There’s an outdoor market in High Town every Wednesday and Saturday. Plants, jewellery, wooden carvings – it’s got the lot.
Top tip. If you and your group go off in different directions – meet outside M&S (all the locals do!) Outside the Old House, there’s a life-size bronze statue of a Hereford bull with every feature on show (you know what I’m saying?!) This is a great place for an insta pic and also a good location as a meeting point if your group splits up.

Just off High Town, along from M&S, is a little passage called Capuchin Lane, which leads into the city’s iconic Church Street with the cathedral at the top.
This is Hereford’s independent quarter, and you’ll find some great shops including:
Contemporary women’s fashion from niche and mainstream designers. Clothes, accessories, jewellery shoes and boots in a beautiful building. You’ll find niche brands as well as high street names like French Connection and Great Plains. The vibe is quiet class. You’ll be unlikely to come out empty handed!
In the city since 2010, it boasts celebrities among it’s client list! Giovanni Calandra is a style consultant so you’ll be in safe hands if you’re looking for something everyday or special. Brand ambassador is Bez from the Happy Mondays who lives in South Herefordshire. Designer menswear includes Lyle & Scott, Tommy Hilfiger and Lyle & Scott among many others. They’ve recently opened Calandras Terrace Footwear just opposite the main shop.
McKellers has been creating bespoke jewellery in the city for over 40 years. John McKellar began the business which is now owned by goldsmiths Annie and Alison. They specialise in 3D digital design for clients and have over 40 years of goldsmithing experience. Whether it’s a bespoke piece or something direct from their cabinets, it’s a fabulous shopping experience.
This family run bookshop is one of seven in the local area owned by Andy and Victoria Rossiter. The Hereford shop is set over 2 floors and the choice of reading is extensive. Signed author books are often on the shelves (or you can buy them online) if you’re looking for a special gift. Rossiter also has lots of author events where writers come to the shop to do book signings. Upcoming events are listed on their website. They stock a fair few books about the local area from history to walks.
A quirky little indoor plant shop owned and run by Steph. Steph is passionate about plants and the effect they can have on our positive effect they have on our wellbeing. The shop is like a miniature tropical house at Kew Gardens! You can buy plants for your home and get advice on how to keep them alive. However, that’s just a part of the business. Steph and her team run workshops, provide plants for businesses to enhance the workplace and rent out plants for events and weddings!
So, if you love plants you’ll Lov Leaf
Church Street is dissected by East Street and if you face the cathedral and take East Street to your lweft you’ll find some more fabulous shops in this continuation of Hereford’s independent quarter.
Mike has been creating jewellery in East Street for over 30 years. The gallery is bright and airy allowing customers to see pieces in the best light possible. Over 50 jewellery designer-makers are showcased in the gallery so there’s bound to be something to suit your style. There’s also contemporary glassware and other gifts to browse.
A highly personal shopping experience is provided by Cherry Savidge in her boutique in a beautiful East Street building. There’s designer womenswear from across the world sporting international labels. The outfits are stunning and will turn heads on any occasion. Browse the unpacked rails, drop down on a leather sofa, take your time in generous changing rooms as Cherry provides ideas and advice.
And if you need a hat – then Cherry will point you in the direction of Hat Trick a few doors down. Here you’ll find hats and head pieces as well as stunning Spanish and Italian footwear.
But if you like the big chains, then Hereford has its fair share including New Look, M&S, Primark, Matalan, White Stuff, Fat Face, TKMaxx and Boots to name just a few.
There really is something for everyone in Hereford’s shopping areas. So, whether you’re on an extended stay at Discover Parks as a holiday home owner or on a short-term visit in your caravan or staying in our self-catering accommodation make sure a shopping trip to Hereford is on your itinerary.
Feb 2026
The charming Victorian spa town of Llandrindod Wells is a must visit destination, not far from Discover Parks Rockbridge Country Holiday Park in Presteigne. Llandrindod became...
Read more
Nov 2024
Discover Parks continues to honour its 2024 Silver Anniversary pledge by donating yet another thousand pounds to charity. November’s nomination...
Read more
Feb 2024
One of Herefordshire’s leading holiday park owners is fresh back from the British Holiday & Home Parks Association’s (BH&HPA) Annual...
Read more